jiyukimama

An accessory and miscellaneous goods brand that wears new life from the sea and scrap wood.

With Okinawa's rich ocean and culture as a backdrop, "jiyukimama" creates one-of-a-kind accessories and sundries by upcycling marine plastics and discarded materials. It is a surfer-inspired sustainable brand that breathes a second life into materials with respect for nature and feelings.

The moment discarded materials are transformed into accessories

Through surfing, the company carefully treats the marine plastic and other debris it sees as materials and upcycles them into jewelry and miscellaneous goods. The products contain a unique story of how things that would otherwise be thrown away are reborn as accessories that are loved.

Fusion of nature and culture typical of Okinawa in design

Designs featuring the ocean, corals, and plants of Okinawa express both environmental friendliness and local color at the same time. From accessories to sundry goods, these items are special to those who respect nature and think of Okinawa.