IROCOLIFE

A colorful life, from Okinawa

IROCOLIFE is a select store and local brand based in Okinawa. Through a variety of items such as aloha shirts, long shirts, dresses, and miscellaneous goods, we propose a lifestyle that feels the wind and colors of the tropics.

Okinawan textiles and design

Patterns incorporating Okinawan motifs and traditions, such as Tropical BARBER and Ryukyu Hajichi, are used in aloha shirts, long shirts, dresses, and other items. You can enjoy wearing Okinawan unique "colors and patterns".

Accompanying people in their daily lives through the development of multiple genres

The store on Maejima handles not only clothing, but also sundries, cushion covers, phone cases, bags, yoga goods, and more. As a brand that bridges the gap between fashion and daily life, it creates colors for daily life.