MAPE SOAP is an art-like soap brand that uses the sea of Okinawa, subtropical forests, minerals, and the earth itself as motifs. Valuing the gradation created by chance, MAPE SOAP delivers captivating beauty and fine fragrance the moment you pick it up in your hands.

Artistic soap that captures the nature of Okinawa

MAPE SOAP soaps feature designs inspired by the great outdoors, such as the blue of the Okinawan ocean, the deep green of forests, and the sparkle of minerals. The beautiful layers of transparency and colors are all born from the overlapping of coincidence. No two pieces are alike, and the once-in-a-lifetime look is a major attraction.

Brand Story and Origin of the Name

The name MAPE SOAP comes from **Nosodake (also known as Nosoko Marpei)**, which rises in the northern part of Ishigaki Island.
From the top of the mountain, you can see the tropical rainforest, the clear sky, the blue ocean that Ishigaki Island is famous for, and the horizon that makes you feel the roundness of the earth. Nosoko Marpei is also a symbol of the sad love story in Ishigaki Island.
MAPE SOAP contains our wish that the magnificent beauty of nature and our feelings for someone else will reach you.

Commitment to Production

Pursuing transparency, artistry, and safety, craftsmen take their time to carefully manufacture each product one by one at a factory licensed to manufacture cosmetics outside Okinawa Prefecture.
Just as the color of the sky changes every day, the expression of the soap changes little by little. We hope you will enjoy this unexpected encounter with beauty.

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THE FLAVOR DESIGN OKINAWA is a fragrance specialty store located in Minatogawa, Naha City.
It is a popular spot where you can customize your own scent from more than 100 varieties, ranging from clear scents to tropical flavors. It is attracting attention as an “Okinawa you can take home with you” that will be a perfect memento of your trip to Okinawa.

Choose only your “favorite” from more than 100 fragrances

The wide variety of flavors, consisting of base, middle, and top, includes citrus, floral, green, musk, spice, and woody, and can be selected in consultation with a fragrance professional.
The "fresh ocean scent," "sweet and soft floral," "tropical," and other Okinawa-inspired formulations are also popular.

Custom designed to adjust even the concentration and nuance of fragrance

Not only do we mix the fragrances, but we even adjust the strength and balance of the residual fragrance while adding drop by drop to the bottle.
The subtle shades give a completely different impression, allowing you to enjoy “expressing your personality and style through your fragrance.

Bring back memories of your Okinawa trip with a scent

The fragrance is affixed with an original label on which the date and name can be written freely.
The scent of the fragrance is a "commemoration of a trip to Okinawa," "a couple choosing the same themed fragrance," "a surprise gift for a friend," etc., and can be enjoyed with a message or memory of the occasion!
When photographed on the beach or in the sunlight, the bottle shines through the light and looks beautiful on social media.

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Natural ingredients and Okinawan salt guide the rhythm of mind and body

Asani is an aroma and salt brand that uses natural ingredients in all of its products. Its main product is a massage salt using "Chatan salt," which is gaining popularity as a self-care item that accompanies you in your daily life. The brand offers items that accompany people's lifestyles, with an aroma that gently awakens them in the morning and gently wraps them up at night after a hard day's work.

Feel the power of salt on your skin, the blessings of Okinawa

Asani's massage salts are made from mineral-rich natural salt collected in Chatan-cho, Okinawa. Characterized by its fine grains and moist texture, it is gentle on the skin, promotes blood circulation, and exfoliates the skin with each use. The pure salt, as if nature's bounty is locked in, will elevate your daily care time.

A subtle reward for everyday life.

Soap is made by the "cold process method," which involves slow maturation at low temperatures. The finish makes use of highly moisturizing plant oils and naturally derived fragrances, making daily hand washing and face washing a moment of comfort. Even if there is nothing special going on in your life, just having a moment when you are enveloped by your favorite fragrance can make your daily life a little richer - this is the kind of soap that brings you a little happiness.

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YUIMARLU OKINAWA Storage & Lab. is a select store featuring "good products" of clothing, food, and shelter nurtured in the Ryukyu Islands of Okinawa. We offer encounters with goods and things that make your life a little more enjoyable and enrich your mind.

Enjoy incorporating Okinawan crafts and foods into your daily life

The items include ceramics, glass, dyed fabrics, seasonings, and more, all of which are infused with the local culture of Okinawa. These items, which you will feel the warmth of each time you use them, are recommended as souvenirs or as a reward for yourself.

A place where the spirit of "Yuimaru" is woven into modern life

With the themes of "find," "connect," and "weave," it is like a hub connecting people to people and things to life. It is a place that gives us hints for careful living while balancing economy and mind.

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Incense that "prepares the place" created by a recycling-oriented lifestyle brand from Okinawa and Vietnam

EQUANCE is a lifestyle brand based in an atelier in Urasoe, Okinawa, that values resource recycling and meaning. In addition to fashion goods and clothing, the brand also offers handmade incense. With natural materials and simple designs, EQUANCE offers items that set the "scene" for the day.

Time to get ready" created by natural fragrance

EQUANCE incense is a blend inspired by Asian nature, such as Okinawa and Vietnam. Each time you pick it up and light it, it gives a pleasant rhythm to your space. The smoke that rises as you burn the incense resets your busy daily life and fosters a sense of cherishing the "place of the moment," whether at home or on a trip.

Simple tools and materials that wrap comfort

The package is an environmentally friendly box that utilizes plantation wood pulp. The sticks burn quietly in holders made of natural materials such as Japanese cast iron and bamboo, and even the ashes fall beautifully. The appeal of this product is its simplicity, which, along with its fragrance, makes it endearing every time it is used.

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STORE" opened in November 2021 in Tomigusuku City, Okinawa, is a general merchandise store featuring "craftsmanship" by creators from all over Okinawa, from yachimun, traditional crafts, to original food products. The store offers simple and comfortable items that are a part of daily life with an editorial perspective that conveys the thoughts and backgrounds of the creators.

Store + Editorial" connecting makers and lifestyles

Originally started as an event for Okinawan creators called "Island Attire. Exhibition" began as an event for Okinawan creators, and was born with editors and brands running the event. The store style is characterized by directly visiting the artist's studio and conveying the thoughts and stories behind the products. We aim to be a "place that connects makers and consumers" through sundries.

Lifestyle proposal with a wide variety of Okinawan crafts and foods

From ceramics, glass, and textiles to remote island seasonings, craft beer, and shell gingko skin care, there are over 70 unique materials and items from Okinawa. From gifts to tools for daily use, the store is packed with choices to enrich your life.

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With Okinawa's rich ocean and culture as a backdrop, "jiyukimama" creates one-of-a-kind accessories and sundries by upcycling marine plastics and discarded materials. It is a surfer-inspired sustainable brand that breathes a second life into materials with respect for nature and feelings.

The moment discarded materials are transformed into accessories

Through surfing, the company carefully treats the marine plastic and other debris it sees as materials and upcycles them into jewelry and miscellaneous goods. The products contain a unique story of how things that would otherwise be thrown away are reborn as accessories that are loved.

Fusion of nature and culture typical of Okinawa in design

Designs featuring the ocean, corals, and plants of Okinawa express both environmental friendliness and local color at the same time. From accessories to sundry goods, these items are special to those who respect nature and think of Okinawa.

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Two brands "iroiro" and "kasane." are accessories and interior goods created by creators from Nago City, Okinawa, using safe materials that take metal allergies into consideration and their own unique sensibilities. The gentle and unique character of these two brands shines through their love of natural stones and their fieldwork in the prefecture.

Natural stone jewelry made with 14kgf wire (iroiro)

Earrings, earrings, rings, necklaces, bracelets, etc., carefully crafted with 14-karat gold-filled (14kgf) wire, preserving the colors and patterns of natural stones. The simple yet flexible wire work enhances the lively expression. Accessory hardware can be changed (free of charge), so those with metal allergies need not worry.

Interior goods that bring stones into your life (kasane.)

He has traveled throughout the prefecture to discover the interesting origins and shapes of stones, and proposes them as interior decorations. Items such as mobiles, objets d'art, and card stands made of Ryukyu limestone are created to gently introduce the natural appearance of stones into daily life. You can enjoy the charm of stone itself in your daily life.

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